A thoughtfully conceived strategy is a crucial road map to your goals -- a guide to ensure that you stay on track to achieving your digital marketing objectives with maximum efficiency.
I begin by understanding my clients' businesses, needs, and objectives. I may review current online assets, analytics, SEO, search engine development tools and other materials to assess my starting point.
I pair this understanding with my industry and technical knowledge to develop a written plan of action. In addition, when necessary I can provide a wire-frame layout of where elements might be placed. A wire-frame layout is composed of labeled and outlined boxes showing placement and interaction of branding and other assets.
I cannot emphasize enough the importance of a strategy before beginning the design and development phases, as it will keep your online marketing efforts focused and moving continuously in the right direction.